Blog - Business

The wide variety of English accents are important for businesses that need to create universally understood and meaningful training content for their employees, or marketing content that resonates with their intended audience. But how do you know which accent to choose?

Choosing the right voice artist for your next project might not sit very highly on your list of priorities. But fail to cast the right voice actor for your brand and your audience, and you’re missing out on a huge opportunity.

Video is highly effective for storytelling, exposure and advertising and is more in demand by consumers than ever before. You can make your videos more effective by adding professional subtitling, including in French, which is spoken by 64 million people worldwide.

Simple slideshow explainers can be an effective way to convey information to your audience, but they can lack any real personality. Using animation for your explainer videos is a much more effective option if you want to capture your audience’s attention.

How do you build a brand for an international audience that has vastly differing age groups, cultures, languages and buying habits? It’s a question that has to be answered if you want your brand to take advantage of a global marketplace.

Video content is great and dynamic, but there's no real notion of whether the content has been understood. Subtitling means that your video content can be understood across the world and lets you speak to a global audience.

An amazing billboard ad can still stop traffic, but that doesn't mean that it translates into sales growth. People are consuming advertising and content like never before, but your video content could still work harder for you.

So, we’re not quite there yet, but Brexit is edging ever closer and will be a reality one day very soon. While many companies have been working through their Brexit strategy, we’re instead looking at the business landscape in the longer term as we turn our thoughts to the new post-Brexit world.