Blog - Business

Excellent viral content has real staying power in our memories, and a viral video strategy offers many benefits. That said, viral content is not easy to get right, and there are some important things you need to get right to make sure yours is a hit.

83% of respondents surveyed state that they would avoid a company after a bad experience with their Interactive Voice Response (IVR) system. So, what are the pitfalls that the IVR system of any successful business must avoid?

Move over, email marketing. One of the most effective tools for successful business marketing these days is the podcast. But how exactly does starting a podcast help you grow your business and achieve your goals?

Read our top 10 tips for your professional telephone message.

You’ve put a lot of time and effort into growing your brand image but how does your caller experience affect how you are perceived?

When a potential customer hears your business telephone message greeting, it could be the first glimpse of the service you provide, and the culture behind it. IVR messages are a crucial part of your business and we’ve written this short guide to help you perfect it.

Alistair is our Sales Director at Matinée, and has been producing IVR voice overs since 2001. We catch up with Alistair to find out more on the IVR projects he’s worked on and what his thoughts are for the future of IVR.

Global business success relies on reaching an international audience in their language. Here are four examples of industries and business-related activities that require translation for maximising their success abroad.