Blog - Business

When you have a marketing campaign with an international audience in mind, it always pays to take lessons from the best global brands in the game. Time and again these brands show us how global marketing should be done (and sometimes how it shouldn’t) so listen up and take some notes.

When it comes to launching a multilingual website, you’ve generally got two options in regards to the approach you can take. As such, we thought we’d take a look at these two alternatives, sharing, in our experience, which of these makes for a stronger multilingual marketing approach.

If, as a business, you’re looking to expand your client base, launching multilingual variants of your main website could be one of the most efficient ways to do so. So, here are five reasons why we believe translating into other languages should be right at the top of your marketing department’s ‘to do’ list.

One of the toughest questions in modern marketing is how far you should localise your brand when you take it overseas. Audiences are larger and more connected than ever, but they also have a wider access to your brand via a range of online and offline channels – so where do you draw the line?

If you want your brand to be taken seriously by international audiences, you need a content strategy that speaks out to each of your audiences in their own language, addresses their individual needs, and proves you’re the brand to solve their problems.

The internet has made marketing a global game for any business brave enough to take on the world – and the evolution of web content has been a major driving force behind the industry and growing brands alike.

If your business is calling out for a voice-over then you’ll know how difficult it is to choose from all the options you have available. But an explosion of cheaper options greatly affects the range of quality on offer and makes it difficult to choose the best option for your needs. So, how much is a voice-over worth to you and your business?

When using business translation services, the first, and most important, thing you need to do is decide which languages to focus on. Obviously your choice(s) will depend on your particular product or service, but as a starting point we’ve put together a list of Top 10 languages used in business today.