Blog - Subtitling

How do you build a brand for an international audience that has vastly differing age groups, cultures, languages and buying habits? It’s a question that has to be answered if you want your brand to take advantage of a global marketplace.

Video content is great and dynamic, but there's no real notion of whether the content has been understood. Subtitling means that your video content can be understood across the world and lets you speak to a global audience.

When major players like Facebook and YouTube are adapting their platforms, you know change is underway. But the latest top tips to boost engagement and views are so much more than just another trend.

80% of all internet users are members of Facebook, which amounts to a whopping 2.23 billion users. What this means for businesses is that there is a huge window of opportunity to communicate with your target audience.

Foreign language subtitles allow a non native audience to understand what is being said in a video by reading text in their own language. Check out our step by step tutorial for adding foreign subtitles to your YouTube videos here.

We are so used to seeing subtitles on TV screens, on YouTube and at the cinema that it is easy to take them from granted. However, the process of adding this useful information to the screen is something that could be considered as an art form once you understand it fully.

Subtitles are something that many of us don’t even take notice of but their importance should not be underrated. Here we take a look at what subtitles are, where they are most used and how they are made.

Many of the international films shown at festivals must be dubbed with voice over or subtitled. Each method of translation has its benefits, as well as potential drawbacks. How does one choose which method to use when translating a foreign film?