Latest industry news from Matinée

80% of all internet users are members of Facebook, which amounts to a whopping 2.23 billion users. What this means for businesses is that there is a huge window of opportunity to communicate with your target audience.

For the first time in five years, book sales have declined as people flock to audiobooks for their entertainment. We’ve taken a look at (and a listen to) the four most popular audiobooks of the year to discover exactly what makes a great audiobook.

Excellent viral content has real staying power in our memories, and a viral video strategy offers many benefits. That said, viral content is not easy to get right, and there are some important things you need to get right to make sure yours is a hit.

For businesses, translation fails can result in red faces and lost sales, but enlisting the help of a translation company can protect you from such scenarios. Here we look into examples of mistranslations that have changed the course of history.

By reminiscing about some of the most iconic character voice performances of all time, we explore the key points to think about when you’re looking to find the right voice for your animation or video game.

Studies have shown that effective e-learning narration can improve students’ understanding by 64%. Here, we will explore the ingredients for an effective e-learning audio.

As the world gets smaller and global markets more accessible, it has never been more important to understand the art of localisation and what it can mean for your business. Here, we dive into the key elements of any successfully localised content.

83% of respondents surveyed state that they would avoid a company after a bad experience with their Interactive Voice Response (IVR) system. So, what are the pitfalls that the IVR system of any successful business must avoid?