Latest industry news from Matinée

When you have a marketing campaign with an international audience in mind, it always pays to take lessons from the best global brands in the game. Time and again these brands show us how global marketing should be done (and sometimes how it shouldn’t) so listen up and take some notes.

Earlier this month, Matinée Multilingual was asked to give comment on the findings of a survey carried out by Magical Vegas to determine which accent Las Vegas women find most attractive. Unsurprisingly, Vegas women find the English accent to be the most alluring.

When it comes to putting together your demo show reel as a voice artist, it’s sometimes difficult to know exactly what you can do to make it stand out from the crowd. So how do you ensure that you’re the one who producers and decision makers are drawn to?

We previously published a video which looks at what it actually means to have a voiceover professionally edited, however we also wanted to share examples of what the audio sounds like pre and post editing.

As a freelance voice artist, one of the hardest roles of the job can be finding the work and being selected as the chosen voice for a particular role. We wanted to share our own top tips on how to win work as a freelance voice artist.

When it comes to launching a multilingual website, you’ve generally got two options in regards to the approach you can take. As such, we thought we’d take a look at these two alternatives, sharing, in our experience, which of these makes for a stronger multilingual marketing approach.

Gender is always an interesting talking point in the voice over industry. Much of the discussion comes down to a number of stereotypes and expectations we have surrounding the voices in our lives. For example, have you ever noticed that automated voices are often always female?

If, as a business, you’re looking to expand your client base, launching multilingual variants of your main website could be one of the most efficient ways to do so. So, here are five reasons why we believe translating into other languages should be right at the top of your marketing department’s ‘to do’ list.