Latest industry news from Matinée

The concept of creating a universal language is so complex even the best of attempts have all failed miserably. But could an ever-growing trend in digital messaging have inadvertently gifted the world its first universal language?

One of the toughest questions in modern marketing is how far you should localise your brand when you take it overseas. Audiences are larger and more connected than ever, but they also have a wider access to your brand via a range of online and offline channels – so where do you draw the line?

Facebook has more active users across the globe than any other social network, making it the most powerful platform to reach a global audience online. So today we’re looking at how you can target users in their own language, with content that speaks out to them on a personal level, and why it's so important you do so.

If you want your brand to be taken seriously by international audiences, you need a content strategy that speaks out to each of your audiences in their own language, addresses their individual needs, and proves you’re the brand to solve their problems.

When it comes to video translation, one of the key questions you need to weigh up is whether to go with subtitles or a voiceover. But the question we want to ask today is whether people are becoming more accustomed to reading subtitles and if this makes them more effective.

Multilingual websites are a basic necessity when you want to target foreign speaking markets with your brand. But, not only do you end up with multiple websites to maintain and extra search, marketing and content strategies to think about – but the setup process of your multilingual site is a challenge in itself.

There are many potential pitfalls when it comes to translation, but humour is probably the most difficult to pull off without falling into trouble. This is because many of our best jokes and funny quips rely on some sort of word play, like puns.

When talk turns to content marketing, we tend to forget about podcasts. Which is a shame, because podcasts have a huge amount to offer listeners and growing brands – especially when you’re targeting a global audience.