Matinee Studio

Latest industry news from Matinée

Accents

The impact of accents on advertising

In the UK we have a variety of different accents and dialects within our English language. Many of these accents carry certain stereotypes with them. Whether or not there is any truth behind any of these stereotypes the advertising industry certainly uses our preconceptions to their advantage.
Advertising Accents
Language

Translating slang terms and colloquialisms: part 2

Every language has its own ways of conveying particular meanings; words or phrases which are language-specific, or even specific to a particular dialect. These colloquialisms make perfect sense to those using them in their native language but they can pose real difficulties for anyone trying to translate them into another language.
Translating Slang

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