Blog - Localisation

As the world gets smaller and global markets more accessible, it has never been more important to understand the art of localisation and what it can mean for your business. Here, we dive into the key elements of any successfully localised content.

Santa Jordi is none other than our beloved Saint George. In the Spanish region of Catalonia, where he is known by this name, he is venerated and has his own day of the year to prove it.

It used to be that a company’s reputation was a very local thing that no-one outside of their customers in the same postcode area probably knew much about. Yet, these days it is very easy to gain an international reputation, for better or for worse. So how does this happen and why does it even matter?

The ultimate goal of all businesses is to make profit. This is why brands heavily invest on any activity that can guarantee an increase on the balance sheet. One method that greatly affects the profit margin of your business is localisation and we’ll explain why.

If you haven’t yet looked towards the rapidly growing markets in Asia you really should. There’s a wealth of opportunity for British and European companies to enter. Here’s our top tips on what you need to consider to localise in an Asian market.

Have you ever thought about taking your business abroad? It may seem more daunting than it actually is, consider these 5 steps before selling abroad and decide if there’s a space for your business outside the UK.

We live in an age of global thinking and global business. But for companies just starting to expand internationally, it can be a challenge to know where to start. Here, we show you why Singapore could be the best country in Asia for you do to business.

We all know that you need to localize your content when taking your brand across the globe. The message you emit is important to any audience you target and literal translations of the message won’t always cut it. But who would have thought that sometimes a brand name change is in order?