African Accent voice over for CARE

Project description

In August 2020 we were contacted by Care USA who were seeking a new voice over supplier for their content. After an initial consultation it became apparent that Matinée aligned with Care’s requirements on cost, work flow and talent availability.

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organisation fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources women and girls have the power to lift whole families and entire communities out of poverty. In 2023, CARE worked in 109 countries, reaching 167 million people through more than 1,600 projects.

CARE often approach Matinée to record audio for pro bono advertising, provided to them through their network of partners throughout the USA.

Pro bono is short for the Latin phrase pro bono publico, which means “for the public good.” The term generally refers to services that are rendered by a professional for free or at a lower cost. Professionals in many fields offer pro bono services to nonprofit organisations.

In the last four years, Matinée have recorded 29 voice overs for CARE using a host of well chosen talents that convey the gravity of their message. Their scripts range from the promotion of sustainable cocoa farming and supporting women in this industry, The Women in the Digital Economy Fund, through to CARE’s ‘She Leads the World’ campaign. One of the regular artists Care often chose to record with is Joy.

Joy is a fantastic West African voice artist, who has provided her voice for a large number projects for us over the last few years. Joy has over ten years of experience within the voiceover industry, and brings a unique sound to every project that she is part of.

Joy has a background in the arts; and describes her voice as “soft, sweet, and sensual”, which our clients can’t get enough of!

With small budgets, and tight turnaround times to fit the advertising spaces provided by their partners, Matinée are able to be flexible to meet CARE’s requirements, whilst maintaining the high quality output required.