English Commercial Voice-Over for Havas Play

Project description

Deliverables 

English voice-over recording, live-direction, audio editing and file delivery 

Global advertising powerhouse Havas is known for its creative work with brands such as Adidas, JBL and Evian. Havas Play, its sports arm, specialises in connecting brands to fans through sports, music, gaming and entertainment. 

Having worked with globally recognised consumer brands such as JD Sports and EE, Havas Play emphasises that only when marketing meets cultural needs can immersive experiences that deeply resonate with audiences be created. 

This case study explores how Matinée Multilingual helped produce an English voice-over to complement Havas Play’s internal promotional content on women-led sports. 

Brief 

Havas Play needed a powerful female voice for a video reimagining women’s sport and what it would (and should) look like in 2035. 

Think fan-first football teams, padel as a cultural phenomenon, superstar F1 drivers and an ultra-marathon led by a new generation of women athletes. 

With this vision in mind, Havas was searching for a middle-aged English voice that sounded bold and assertive – capable of bringing the script alive and inspiring viewers to rethink the narrative around women-led sports. 

Solution 

With hundreds of English voice artists to choose from, Matinée’s talent manager shortlisted a selection of female voice artists that matched this project and the client’s requirements. 

After listening through the curated list, Havas Play selected English voice artist Melanie G.  

With the ability to live-direct the session, the client joined the recording with the voice artist to ensure that Melanie received clear, immediate and detailed guidance to match Havas’ specific branding needs for the project.  

Backed by direction from the client, Melanie’s natural delivery coupled with an energetic tone perfectly complemented the script and visuals. 

The audio was then edited by Matinée’s in-house expert audio engineer and delivered by a dedicated project manager to a satisfied client within two working days.