Voice Over

Customised Voice Over for Commercials Tailored to Your Brand

By Matinée Multilingual

From TV commercials and radio ads to podcast sponsorships and online video promotions, there are countless ways to put your brand in front (or in the ears) of potential customers – and our voice over for commercials service will help you unlock each one’s full potential.

Customers and consumers are constantly bombarded with marketing messaging and advertisements. 

According to Lunio.ai (and the general consensus of marketing experts), “the average person is now estimated to encounter between 6,000 to 10,000 ads every single day”!

With so much noise and competition, it’s essential to cut through the clutter and capture attention in order to effectively promote your product or service. 

People want to connect with brands on a personal level, and a carefully crafted advertising voice over can make all the difference in building that connection.

And the best way to find the perfect voice for your brand? 

Our customised voice over service, tailored specifically to fit your brand’s identity and message.

Advert Voice Over Experts – Ready to Record

Here at Matinée Multilingual, we can connect you with some of the best advertising voice over artists in the industry.

With a network of over 2,500 voice artists in over 80 languages, you don’t have to settle for a generic or cookie-cutter voice over – we can help you find the perfect fit for your brand.

Our advert voices are not only experienced and professional, but also diverse in tone, style, and delivery. Having worked on projects for multinational corporates and national brands, they understand the nuances of effective advertising and can deliver a performance that truly resonates with your target audience.

We have been in the voice over industry for over 40 years, and we’ve created an efficient, simplified process to ensure your project runs smoothly from start to finish. 

We know you likely have deadlines and budgets to consider, and we pride ourselves on delivering high-quality results that are cost-effective and timely.

Why Choose Matinée for Your Advertising Voice Overs?

  • Extensive network of over 2,500 voice artists
  • Experience in over 80 languages
  • Professional and diverse male and female advert voices
  • Proven track record and multiple satisfied clients for advert voice over projects
  • Quick project turnaround times
  • Transparent hourly rates and usage fees with additional services to enhance your project
  • Quality control processes to ensure the best results
commercial voice over actors

Examples of Commercial Voice Overs We Can Support You With

Whatever type of commercial or advertisement you need, Matinée Multilingual can provide expert support and production services. Here are just a few examples of the types of projects we specialise in:

  • TV commercials
  • Radio ads
  • Online video promotions
  • Social media advertisements
  • Podcast sponsorships
  • Interactive voice response (IVR) prompts

Can’t see the type of commercial you need listed here? No problem! Get in touch with our team and we’ll work with you to find a solution that fits your needs.

How to Hire the Perfect Advertising Voice Over Talent

Choosing a professional voice over agency to handle your commercial voice over project can save you time, money, and headaches. Here’s our simple five-step process to help you get started:

  1. Fill out a Quick Quote with details on your commercial. We’ll need to know your subject matter, usage, languages, script length, and budget. The more information you can give us, the more we can tailor your quote (and get back to you faster).
  2. An Account Manager will send you a personalised quote and demo reels of specially selected advert voices. Listen to these and pick your favourite(s).
  3. We’ll arrange the recording of your script to be carried out by your chosen voice talent. Should you wish to give real-time feedback, we offer Live Direction as an add-on.
  4. Your audio will be cleaned and edited professionally. We can also provide additional services, such as Audio Mixing and Encoding, as a complete package to enhance your commercial.
  5. Your final product will be delivered in your preferred format, ready for use and distribution.
How Much Does a Voice Over for a Commercial Cost

How Much Does a Voice Over for a Commercial Cost?

To see a full breakdown of our rates, head over to our Voice Over Rate Card.

Factors like project complexity, language, and voice artist fees will affect the overall cost, so we recommend filling out a Quick Quote to receive a personalised quote for your specific needs.

It’s important to note that usage fees are also a factor in the overall cost of your commercial voice over, and this is a norm across the voice over industry. Usage fees refer to how and where your audio will be used and can vary based on factors like audience size, distribution channels, and time frame.

However, we’re always upfront and transparent about our fees, and we’ll work with you to find a solution that fits your budget.

commercial voice over artist

Why Are Advert Voices So Important?

In modern-day marketing, it’s not just about promoting a product or service – it’s about creating an emotional connection with your audience. And what better way to do that than through the power of voice?

An effective advert voice over can convey tone, emotion, and personality in a way that visual elements alone may struggle to achieve. 

With the right voice behind your brand, you can create an impactful message that resonates with your target audience and sets you apart from the competition.

Benefits of a well-crafted advert voice over include:

  • Building brand recognition and identity
  • Creating a memorable and engaging experience for viewers/listeners
  • Establishing an emotional connection with the audience
  • Conveying important information clearly and effectively
  • Differentiating your brand from competitors in a saturated market
  • Increasing the chances of conversions, whether that be sales, follows, or subscriptions

You can also make your visual content more accessible to a wider audience by including voice overs in different languages. This can help you tap into new markets and connect with diverse demographics, showing the inclusivity and global reach of your brand.

Text to speech or audio description on videos can be helpful for those with visual impairments, too, making your content more accessible and inclusive for all.

5 Tips for Selecting the Right Commercial Voices for Your Brand

So, if a good advert voice over can make all the difference in how your ad and brand is perceived, how do you go about choosing the perfect voice?

As part of our process, our team will form a shortlist of carefully selected advert voices for you to choose from. But here are a few tips to keep in mind when making your final decision:

  1. Know your target audience and choose a voice that will resonate with them – are they likely to connect more with a male or female voice? A young or mature-sounding voice?
  2. Consider the tone and personality you want to convey – do you need a warm and friendly voice or someone more authoritative and professional?
  3. Does the voice match well with the visual elements and overall aesthetic of your ad or brand?
  4. Are they available and able to meet your project deadlines? We’ll only recommend artists who are available when you need them.
  5. Trust your gut – if a certain voice stands out to you, it’s likely to stand out to your audience. Deliberate with the rest of your project team and get their input, too.

We can also provide our expert advice and guidance in choosing the right voice for your commercial, so fire away any questions you may have.

expert voice over artists

Get a Quote for Your Personalised Advertising Voice Over Today

Think you’re ready to kickstart your commercial voice over project?

Fill out a Quick Quote now, and we can get the ball rolling to bring your vision to life.

No matter the size or complexity of your project, we’re here to help you find the perfect advertising voice for your brand.

FAQs

How Do I Write a Script for a Commercial? +

A storyboard is a great starting point, and the script should develop naturally from there. Remember the length of your commercial and be concise with your words – less is often more in this case.

We have a great guide on How to Write a Voice Over Script that includes script examples and tips, so we recommend reading it for more detailed advice.

 

Should I Include Captions in My Commercial? +

If your commercial is to be widely distributed on TV or online, captions or subtitles can certainly be beneficial for accessibility and reaching a wider audience

Surveys conducted by Stagetext and YouGov showed that 60–80% of 18–24 year-olds prefer captions on visual content, so this is a good indicator of the growing importance of captioning.

Plus, with internet and social media users scrolling through content on mute more often than not, captions can also help to captivate viewers and keep them engaged with your ad.

How Long Should My Commercial Be? +

Factors such as budget, audience attention span, and the platform in which you will be sharing your commercial can all play a role in determining the length of your ad. 

Often, TV adverts in the UK have a limited slot of 30 (or 60) seconds. Social media adverts benefit from being shorter, around 15–20 seconds, as viewers are likely to scroll past longer videos.

Is Human or AI Voice Over Better for Adverts? +

Many advertisers continue to prefer human voice-overs for commercials, as they can convey emotion and personality that may be lacking in AI-generated voices.

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